Website strategy
Define the audience, objectives, customer journeys, page structure, content requirements and appropriate technical direction.
Website Design & Development
Website Design & Development
A stronger website for the business you are becoming.
ModernLabs designs, develops and improves websites for startups, growing businesses and established organisations.
From brand and content to development, SEO and ongoing optimisation, we bring every part together to create a website that looks credible, performs reliably and supports your next stage of growth.
Your website should do more than represent your business.
It should help the right people understand you, trust you and take action.
We combine positioning, user experience, copywriting, visual design and development to create websites with a clear purpose. Every decision, from the page structure to the underlying technology, is shaped around your audience and business objectives.
What we build
Websites shaped around what your business needs to do.
- Corporate websites
- Marketing websites
- Startup websites
- Landing pages
- E-commerce websites
- Content and publishing platforms
- Website redesigns
Services
From strategy to ongoing optimisation
User experience and interface design
Create a responsive experience that helps people find information, understand the offer and act with confidence.
Website copywriting
Develop clear messaging, page-by-page content, service descriptions, headlines and calls to action.
Website development
Build a responsive and maintainable website with the content-management tools, forms, analytics and integrations the project requires.
E-commerce
Create a streamlined experience across product discovery, catalogue management, checkout, payments, orders and delivery requirements.
Search optimisation
Build strong technical and on-page foundations for search engines and AI-assisted discovery. We do not promise a particular ranking.
Hosting and launch
Coordinate deployment, domain configuration, SSL, analytics and final launch checks.
Maintenance and optimisation
Support updates, monitoring, content changes, performance improvements and new functionality after launch.
AI-enabled websites
Give your website more useful capabilities.
Where there is a clear use case, we can integrate AI to help visitors find information, identify the right service, receive relevant answers or complete enquiries more efficiently.
Applications may include customer-service agents, intelligent search, lead qualification, knowledge assistants, recommendation tools and enquiry processing.
Website review
You may not need to rebuild everything.
If your current website has a sound foundation, focused improvements may create more value than a complete replacement.
We can review its positioning, content, design, usability, performance and functionality, then recommend what should be retained, improved or rebuilt.
How we work
A clear path from discovery to a live website
- 01
Discover
Understand the business, audience and current digital presence.
- 02
Plan
Define the structure, functionality, content and technical approach.
- 03
Position and write
Establish the message and create the required copy.
- 04
Design
Develop the visual system and responsive page designs.
- 05
Build
Develop the website and integrate the required services.
- 06
Test and launch
Validate the complete experience and deploy it.
- 07
Support and improve
Maintain and evolve the website where needed.
Before you reach out
common questions answered
Straight answers about improving what exists, building something new, and how design, development, hosting and AI fit together.
Can you improve our current website?
Yes. We can improve its positioning, copy, visual design, usability, performance, search foundations and functionality.
Do you handle both design and development?
Yes. Strategy, branding, copywriting, design and development can be managed as one engagement.
Do you build e-commerce websites?
Yes. We develop online stores with product management, payments, checkout, shipping and other required functionality.
Will our team be able to update the website?
Where content management is required, we provide an appropriate system and guide your team through its use.
Can you host and maintain the website?
Yes. We can support hosting, deployment, updates, monitoring, content changes and ongoing improvements.
Can you add AI to our existing website?
Potentially. We first assess the website, available information and intended use case before recommending an approach.
Website Design & Development
Make your website workharderfor your business.
Build something new, improve what already exists or introduce capabilities your current website cannot support.